Peline Ong, Founder of LUI Alliance, is a music education management leader with over 30 years of experience in the industry. She has held senior regional roles with an international music examination board and served in management positions within a major Japanese music school chain, working closely with educators and institutions across Asia. Holding an Executive MBA from Singapore Management University and fluent in Japanese, Peline integrates Japanese philosophies such as Kaizen (continuous improvement) and Ikigai (a sense of purpose) into her leadership approach.

Her collaboration with Team Mari Japan, an all-women motorcycle safety programme, reinforced her belief that both riding and education share common values — confidence, continuous practice, and mindfulness. Road safety is a shared responsibility, Peline believes, just as education flourishes through collaboration. Through LUI Alliance, she aims to unite educators who value sustainability, innovation, and growth — uplifting Purpose, Passion, and Progress together.